Question
Assess the various factors affecting the foreign market entry mode decision. Illustrate your answer with possible examples (from group assignment companiesetc.)
Assess the various factors affecting the foreign market entry mode decision. Illustrate your answer with possible examples (from group assignment companiesetc.)
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various factors affecting the foreign market entry mode decision 1 External Factors i Market Size Market length of the marketplace is one of the key elements a worldwide marketer has to hold in though...
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
