Assess whether Alphabet is using the appropriate measures to verify its strategic effectiveness. Instructor Expectations: Determine Alphabet's strategic goals. Is it accomplishing its strategic goals? How do you know? Include an analysis of the status of accomplishment of Alphabet's strategic goals, if possible. How is Alphabet measuring the effectiveness of its accomplishment of its strategic goals? What are the best qualitative and quantitative measurements? Is this measurement effective? Use business metrics/measurements to support your results and examples