• Assess your satisfaction with Aldi and make recommendations about how the company could modify its business-level strategy to both increase your overall level of satisfaction and to attract new customers. Provide specific examples to support your response.
• Analyze the five business-level strategies (cost leadership strategy, differentiation, integrated cost leadership, focused cost leadership, focused differentiation.) to determine which strategy most likely applies to Aldi. Determine how a shopper's experience might change if it switched to one of the other four strategies (your choice). Explain your rationale.