Assessing Alphabet's Strategic Effectiveness: Alphabet, the parent company of Google, should utilize appropriate measures to verify its strategic effectiveness. One common approach to assess strategic effectiveness is through key performance indicators (KPIs) that align with the company's strategic goals. Alphabet should regularly monitor and analyze KPIs such as revenue growth, market share, user engagement, and profitability. These metrics provide insights into whether the company is achieving its strategic objectives. Additionally, Alphabet should conduct regular SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses to assess its strategic position in the market. This analysis helps identify internal strengths and weaknesses and external opportunities and threats, allowing the company to make informed strategic decisions