Assessing Ricoh Canada Competitive position the printer/copier hardware, and IT services segments of the IT industry and making strategic recommendations to improve the company's competitiveness in the IT services market.

The report should be in length and include whatever tables, charts, and {exhibits} you believe appropriate.

What are the macroeconomic conditions affecting the It services industry?

What is the competition like in the printer/copier hardware industry? What is the competitive strength of buyers and suppliers? How strong are the threats of substitute products and new entrants to the industry? How strong is the rivalry among competing firms?

How does competition in the IT services industry from the printer/copier industry? How to compare Five Forces Models of Competition for the two IT industry segments.

What is Ricoh Canada Inc's situation? How to do a SWOT analysis to analyze its internal strengths and weaknesses and its external opportunities and threats? How attractive are its specific market opportunities?

What recommendations would you make to Ricoh Canada Inc. to more effectively compete in the service market?