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Assessment 2 Market Research P Chaport Online Study Questions USA + C STANLEY COLLEGE 33 stanleycollege.instructure.com/courses/1416/assignments/11971 Assessment Two (2) comprising of 2A Market Research
Assessment 2 Market Research P Chaport Online Study Questions USA + C STANLEY COLLEGE 33 stanleycollege.instructure.com/courses/1416/assignments/11971 Assessment Two (2) comprising of 2A Market Research Project Team Report of 20% and 2B Team Presentation of 15% is to be completed in two (2) stages which include the following: Stage One (1) Plan, design and conduct effective research to explain why an identified issue is a problem from the perspective of sustainable consumption. As a team, conduct research to explain why sustainable consumption is one of the largest globalchallenges, and that either underconsumption or overconsumption is not sustainable, leading to various serious detrimental consequences for the individual consumers, the community and societyand impact to the environment and the world. Stage Two (2) With the findings and results of each team member's consumer research, critically discuss, analyse andintegrate relevant consumer behaviour theories and literature. Create coherent and theoretically rigorous arguments relating to the identified issue with its concerns, specifically evaluating critically the role and impact of ethical professional practice regarding marketing and digital activities in relationship to consumer behaviour that have contributed to the problems and challenges Apply consumer behaviour knowledge to develop innovative recommendations and solutions toeffectively address the identified issue and related concerns, the associated marketing and digitalmarketing decisions and practices that have led to the prevailing problems and Work as a team to make a twenty (20) minute presentation in the class, with each team memberpresenting for five (5) minutes. A mark of zero (0) will be awarded for any student who fails to attend or to present on the specified Session, except for special cases in which application in writing has been made and approved, under extenuating circumstances with supporting documentation as per the requirements as stated in the Assessment Other Important Notes: 14C Mostly cloudy Q Search 99+ zoom 1 ] Course Chat K : 4:32 AM 11/16/2023
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