ASSESSMENT BRIEF A coursework project consisting of 1,500 words typically involving the development of a marketing plan (70% of total grade). Highstreet fast-fashion retailer Primark {part of the ABF group) had a global revenue of more than 7biliion in 2013, as reported in its annual report that year. Primark stores have been operating in the UK since the 19705, however it was not until the mid 2000:; that company really began to take off with a rapid expansion programme and investment into new store openings. Despite over a decade of consistent growth, Primark reported losses of up to 630m per month as a result of enforced store closures due to the COVID-lg pandemic. Although stores are trading again, the lack of a reliable online channel has left the business openly exposed in lieu of the threat of another lockdown. Recent press attention has also been questioning the ethical credentials of many fast-fashion retailers. Based on your knowledge of the Strategic Marketing Process, write a 1500-word report designed to assist Primark in adapting to the current marketing conditions. Your report should adress the following points: 1. Justification for why Primark should follow a Marketing Orientation. 2. Opportunities and threats faced by the retailer generated using two different analysis tools. 3. Suggest a suitable differentiated repositionlng for the business based on the opportunities and threats you have highlighted and state the new value proposition. 4. Develop a set of activities to implement the new positioning, with focus on Promotion and Place. 5. Discuss the Importance of awareness and customer {dls)satisfaction as suitable metrics to determine the success of your Implementation. You must critically research and appiy In your coursework relevant academic theory and sources, course concepts and frameworks and industry material. Your work must be fullyr referenced using the Harvard system. [100 marks]