Assessment by the Sports Exports Company of Factors That Affect the British Pound's Value Because the Sports Exports Company (a U.S. firm) 1. Given Jim's expectations, forecast whether the receives payments in British pounds every month and pound will appreciate or depreciate against the dollar converts those pounds into dollars, it needs to closely over time. monitor the value of the British pound in the future. 2. Given Jim's expectations, will the Sports Exports Jim Logan, owner of the Sports Exports Company, Company be favorably or unfavorably affected by the expects that inflation will rise substantially in the United Kingdom, while inflation in the United States will remain low. He also expects that the interest rates in both countries will rise by about the same amount