Question
Assessment - Coursework This graded assessment accounts for 90% of your final grade and comprises two separate assessment exercises: Part A & Part B which
Assessment - Coursework
This graded assessment accounts for
90% of your final grade
and comprises two
separate assessment exercises:
Part A
&
Part B
which are both weighted equally at
45% of your final grade.
Part A
In Part A, we assess learning outcomes related to topics 2, 3, 4 & 8 by providing you
with case study information on the leadership and strategic development processes
which operate within the innovative context at Google.
The purpose of this brief is to provide you:
Details of the coursework assessment: background to the case and questions
Information on presentation and submission date.
Guidelines to assist you in answering the questions
The assessment marking criteria and feedback sheet for Part A.
Case Study Background & Questions
Read carefully the case evidence on
which is contained in the following three
sources:
1.
Mark, K. & Parker, S. (2011)
extracted from:
Ireland, R.D., Hoskisson, R. E., & Hitt, M.A. (2013)
The Management of
Strategy: Concepts and Cases
, 10
th
International Edition, South-Western,
Cengage Learning, pages 371-377
2.
Twitter (2013)
Annual Report 2013
, Twitter, Inc.
<
https://investor.twitterinc.com/annuals-proxies.cfm
>
3.
Twitter (2014)
Annual Report 2014
, Twitter, Inc.
<
https://investor.twitterinc.com/annuals-proxies.cfm
>
Each source covers a distinct period of Twitter's strategic development from start-up,
to stock market listing (IPO), to growth within the internet information provider
industry.
Source 1
provides a case analysis of Twitter's strategic development at start-
up (2006-2011).
Source 2
reports on Twitter's strategic position having achieved an initial
public offering (IPO) in 2013.
Source 3
reports on Twitter's current growth directions and future strategic
choices in 2014.
1
All sources provide insights into the leadership, strategy and innovation practices
within Twitter. Source 1 critiques Twitter's origins, current business model and future
strategic choices, whereas sources 2 and 3 provide a corporate account on Twitter's
mission, values, along with the content and direction of their strategy. Your analysis
of the Twitter Annual Reports should therefore be particularly critical in order to
answer the below questions.
Part A
of your coursework assessment requires you to answer two questions:
Questions.
1. Using the Ashridge Sense of Mission Model analyse and interpret the case
evidence to determine Twitter's sense of mission.
2. Examine Twitter's strategic decisions to date and indicate which theoretical
approach best reflects their strategic development, and make
recommendations for future growth.
Both questions are equally weighed and you should review how grading is allocated
in the Coursework Feedback Sheet on page 5.
Presentation and Submission Date
The assessment in Part A is a case analysis and you should note that case analysis
is not a conceptual explanation or discussion but the application of concepts and
frameworks to interpret the case information, analyse key events and statements,
and reach evaluative judgements. The concepts and frameworks are covered in the
workshops and prescribed reading and the guidance below gives you a few pointers
on how you need to use this knowledge to answer the questions. In developing your
analysis and arguments, you should use supporting evidence from the information
contained in the case studies.
Your answers must only be derived from the information on Twitter contained in the
three case evidence sources listed above.
You are not required to consult other
sources on Twitter or go beyond the end date of third source (2014). The reason for
this is that your analysis and evaluation is being assessed at this point in the
organisation's development and not in the light of subsequent events. As a result you
should not include references on Twitter from the internet or other sources.
In terms of presentation, introduce each question indicating how you will structure
your answer and conclude each answer with reference to your preceding arguments
and the task required by the question. Do not present your answer in rigid report
format but you may wish to divide your answer into sections which reflect the major
elements of your analysis. The
combined word count
of your answers to both
questions must comply with the following guidance:
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Minimum Length:
2000 words
Maximum Length:
2500 words
Submission deadline:
Friday 19th August 2016, at 11.59pm
The word limit excludes appendices and bibliography.
Where a submission exceeds
the stated word limit the maximum grade awarded will be P1. Appendices can be
useful to provide additional information from your analysis but you must incorporate
the key analytical arguments into the main body of your answer.
Guidance Notes
The assessment feedback sheet at the end of this section gives the marking criteria
for the overall case analysis. Remember, in writing your solution to the questions you
must not describe what the case says but use the concepts to analyse the
information and use the evidence/facts in the case to support your analysis.
Question 1
asks you to critically review if Twitter has achieved a strong sense of
mission. The question specifically asks you to use the Ashridge Sense of Mission
model which is part of your prescribed reading for unit 2. Specifically you should
apply and discuss the four elements of mission (Ashridge model) to Twitter. When
considering purpose and strategy, you should analyse the case evidence on mission,
values and strategy. When doing this avoid being overly descriptive on the content of
Twitter's strategy as you will soon exceed the word limit. Attempt to develop
arguments and, if necessary, include supporting details in appendices. More
crucially, you must address the central issue in the question of how the fifth element,
a sense of mission, is achieved through the alignment of the employees' personal
values with the organisation's identity and values. In doing this, consider the role
played by the leadership and management approach at Twitter - particularly
discussed in sources 2 & 3 - to integrate the elements of mission, behavioural
standards and values of the organisation, with those of the employees. You will also
need to evaluate Twitter's mission based on the company's recent expansion and
strategic developments to express and justify your opinion on whether Twitter have a
achieved a strong sense of mission.
To answer
question 2
you will need to write a short essay by drawing on your
learning of strategic decision-making and your prescribed reading from
Johnson et
al, chapter 12
. Initially, you should commence your research by reading and
examining the case evidence in order to identify Twitter's strategic decisions. Once
you have identified these decisions, your essay discussion should focus on how this
decision-making relates to deliberate and/or emergent forms of strategy
development. When doing this avoid being overly descriptive on the content of these
decisions. Instead, you should ensure that the use the relevant theory to structure
your discussion of case evidence. To develop your arguments further, a brief
distinction between deliberate and emergent strategy would be useful, followed by
3
an in-depth discussion on which approach most closely resembles Twitter's strategic
development. To reach conclusions on how strategic decision-making is practised at
Twitter, you should also identify strategic options and make recommendations for
future growth.
4
Part A
Coursework Assessment Feedback
Matriculation No.
Date of Submission:
Module: Leading Strategic Decision-making
Part A: Twitter Case Study
Cohort:
Category
Grade
Comment
Presentation of analysis, use
of appropriate concepts, and
depth of understanding of the
issues raised in the case.
(10%)
Critically examine Twitter's
sense of mission through its
approach to leadership and
management.
(
35%)
Critically review Twitter's
approach to strategic
decision-making and
recommendations for future
growth
(35%)
Ability to reach coherent and
logical arguments from the
analysis, supported by case
evidence.
(20%)
E
D
C
B
A
Fail
(F1 - F5)
Marginal
Pass (P1)
Satisfactory/
Good
(P2-P3)
Very good
(P4-P5)
Excellent
(D1+)
General Comments:
Overall Grade:
Marker:
N.B. the percentages are shown as indications of the relative importance of each section and
should not be taken as a precise indication of the marking scheme.
5
PART B
In Part B, we require you to write an essay on the following topic.
Essay Topic:
According to Hollander (2012), trust and loyalty are two binding elements in the leader-follower
relationship. Critically examine research that explains how trust and loyalty can be established
between leaders and followers.
Present some examples of trust-based relationships between leaders and followers that have
led to positive outcomes.
Marking schedule for Part B:
10% of marks are allocated to the
presentation
of the essay. The student's work should be
typed with clear use of paragraphs and headings. Typographical and spelling errors should
be avoided.
10% of marks are allocated to appropriate
referencing
of content. Students should familiarise
themselves and make use of the Harvard referencing system and should cite and reference
material properly. Students should make use of a range of resources (books, journal articles
etc) and the literature used should be appropriate to the arguments made.
60% of marks are allocated to the
analysis
presented in the essay. Students should examine
appropriate theoretical concepts and frameworks. Students should demonstrate an
awareness of the wider context and present an in-depth discussion of current issues. Better
students will demonstrate critical analysis skills and communicate their arguments in a clear
and coherent manner.
20% of marks are allocated to the
conclusions
drawn. The conclusions should identify the
key themes or issues under consideration.
Conclusions should be well supported from the
analysis and highlight the significance of arguments, evidence and insights
Guidance Notes on Part B:
You must refer to relevant literature throughout the essay. This can be in the form of textbooks,
journal articles, or relevant web-based material. Student are directed in particular to the
following databases which they may find useful in developing their essay:
ABI Inform Complete (Proquest)
Ingenta
Science Direct
Sage Online
6
In particular, the following journals may be helpful to you in relation to the prescribed topic:
Leadership Quarterly (Available on Science Direct)
Leadership and Organisation Development Journal (Available on ABI Inform)
Team Performance Management (Available on ABI Inform)
Journal of Management Development (Available on ABI Inform)
Group and Organisation Management (Available on Sage Online)
You may wish to refer to relevant theory or you may wish to cite relevant research or examples
to support your arguments. Remember all material cited must be referenced using the Harvard
Referencing system. Also please refer to the University guidance notes on the avoidance of
Plagiarism.
Please remember to structure your essay appropriate.
You should use headings
- and
include an introduction, main body and conclusion/recommendations sections. Please do not
label the main body as "main body".
You should avoid using footnotes in your essay.
Please ensure you use UK English spelling in your writing - so avoid "z's" such as
"organization" and use the UK English spelling of "organisation" instead.
Bullet points and numbered lists should be avoided in your essay - with strong, well-supported
arguments from the literature preferred.
Please use "Justify" alignment and 1 and a half or double spacing. Your font should be a
suitable size (usually 11 or 12 font size).
While we do not specify a particular number of references/citations to be included, you should
include at least a minimum of
15 different journal articles
in your essay.
Please answer the topic posed. Your essay should
NOT
be a summary of leadership theories.
You need to specifically address the topic and question posed.
Minimum Essay Length: 2000 words
Maximum Essay Length: 2500 words
The word count includes your entire essay, your citations and your reference list. However,
the word count does not include the cover page. The word count ranges between 2000 words
and 2500 words (so please do not ask about 10% allowances related to the word count - your
full word count should fit between 2000 words and 2500 words)
Submission deadline:
Friday 19th August 2016, at 11.59pm
Please note that whilst the submission deadline is Friday 19th August 2016, at 11.59pm (UK
time), you are free to make your submission (Part A or B or both) at any time before this date.
You do not need to wait until this day, or the day before or the week before.
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Important Note:
Please ensure that Part A and Part B are submitted as separate documents. The documents
should clearly be marked Part A and Part B and your matriculation number and module code
should be clearly marked on the submission.
Please also note that it is the intention of the module team to use grademark on this module
- so you may receive feedback in this format.
Turnitin:
When uploading your file (either Part A or Part B) to Turnitin, please use your
matriculation number as the file name. For example, your file name should take the following
format "(401xxxxx Part A)" or "(401xxxxx Part B)".
Your name should not be marked in the submission.
Please note that it can take 24 hours to receive an originality report when using the Turnitin
system.
Please ensure you include your reference list within your Turnitin submission.
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Coursework Assessment Feedback
Matriculation No.
Date of Submission:
Module: Leadership Strategy and Innovation
Part B: Essay
Cohort:
Category
Comment
Presentation of the essay. Clear
use of paragraphs and headings
and the text is free from
typographical and spelling errors.
(10%)
Referencing of content.
Consistent use of Harvard
Referencing throughout the essay
with adequate citation support for
arguments being made.
(
10%)
Analysis.
Comprehensive examination of
appropriate theoretical
frameworks and models. Strong
arguments presented with critical
insights and good communication
skills in evidence.
(60%)
Conclusions.
Clear identification of key themes
and issues. Synthesis of core
arguments and formulation of
insights and recommendations as
appropriate
(20%)
General Comments:
Overall Grade:
Marker:
N.B. the percentages are shown as indications of the relative importance of each section and
should not be taken as a precise indication of the marking scheme.
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