assessment document on the seching "bsbwrt501"

ASSESSIICHIL Event Z. Crystal Cosmetics Simulation In this simulation, you will undertake a number of tasks associated with creating a persuasive copy for a cosmetics company, Crystal Cosmetics. The focus is on producing a website ad copy that will help the organisation to effectively communicate its brand message as required. This entails you to carry out the following actions: review the Client Brief and understand client's requirements create a website ad copy that: is in line with the requirements stipulated in the Client Brief surpasses competitor's copy conforms to the organisation's copywriting policy and procedures. Please ensure that you familiarise yourself with this set of requirements that underpin this simulation. This includes understanding the background of the simulation and the criteria you will be assessed on. These are located in the Appendix of this document. Task 1: Analyse and Interpret Creative Brief In this task, you will review the Client Brief, then conceptualise the creative context and lay the groundwork for copy production. 1.1 Analyse and confirm techniques for expressing central idea R 1. Summarise the central idea R 2. Shortlist minimum two techniques to express the central idea R 3. Provide a rationale for each technique R 4. Word count is approximately 150 words in total