Assessment Overview Detail Length Weighting Due This assessment requires you to 2000 30% 11.59 pm write an academic reflection words on the day that records the development of Session of your insights and ideas. 9 The purpose of this test is to: 1. Assess your knowledge of specific new understandings and their application to future practice; 2. Provide you with feedback on your understanding of marketing research concepts. Learning Outcomes The unit learning outcomes assessed are: LO#1 Conceptualise research through the construction and execution of a comprehensive information-gathering process to assist marketing management in decision-making; LO#2 Evaluate and justify the most appropriate research technique for a given research project. Assessment Structure and Requirements This assessment requires you to write an academic reflection in response to the pre-recorded interview with an industry practitioner. In your assessment, you are required to use the DIEP model (Boud, Keogh & Walker, 1985). Consequently, your assessment should be divided into four sections: Describe - What did you hear? Interpret - Explain what you heard, your new insights, your connections with other learning, your feelings, your hypotheses and/or conclusions. What might this mean? Evaluate the effectiveness and usefulness of the experience. Make judgements that are clearly connected to observations you have made. What is your opinion about this interview? What is the value of this experience? Why do you think this? Plan how this information will be useful to you. In what ways might this learning experience serve you in your course or future career? Please see DIEP MODEL for further information.