Assessment Task 3: Media release project

Assume that the company now wants to develop a short media release about Boutique Build's expansion into the Brisbane and Sunshine Coast market. The intent of the release is to attract interest in the company and to provide a brief summary of the company and its operations. You are also going to use this project to provide leadership and support to the Marketing Manager, Jane Smith, who will be responsible for writing the media release under your direction.The media release is to be released to the local press in Brisbane and the Sunshine Coast.

Attachment # 1.Prepare media release for a meeting with the Marketing Manager

Research some guidelines for developing engaging media releases that will promote a positive image. Prepare some information for Jane from the strategic plan and the presentation you developed in Assessment Task 2. The guidelines for the media release are:

No more than one page

Should include a date, as well as contact details for future - you as the Director and CEO

Needs to be engaging and convey a positive image of the organisation

Date:

MEDIA RELEASE

[Headline: {Company/Individual} Presents {Name and/or Description of Event}]

[City, State] - [Company/Individual] will present [Name of Event], taking place at [Location of Event] on [Date], and featuring [performers, guests, showcases, etc.].

[Company/Individual] is proud to bring [Name of Event] to [Location of Event] for [the first time, the tenth year in a row, etc.]. [Name of Event] will [further description of what will take place at event].

[More details about event, text you typically include in all news releases to describe where and when the release was written/the event happened]

[Explains what your organization does.]

[Quote from performer, guest, previous attendees, critics, etc.]

CONTACT INFORMATION:

[Company Name]

[Contact Name]

[Phone Number]

[Email Address]