ASSESSMENT TASKS

ASSESSMENT 1:

Case study and Team Report

(Real-life case study based on Design Thinking)

Weight:

30% Team Report (Assessment 1a)

20% Online (Chat Room) Presentation in Zoom (Assessment 1b)

Due Date:

Team Report

(Assessment 1a)

Due Week 8

Presentations (Assessment 1b) will begin from Week 9 until week

11.

Content:

Team Report = 3,500 words (+/- 10%)

Objectives:

Students will be given a real-life case study to analyse and redesign the business into the future. Students will

form teams of five to work on the case. The five team members will work as the company's executive team to

reposition the company into the next decade. This assessment requires originality of thought and what you

think the future of the chosen organisation will look like. Using IDEO principles of design thinking, the groups

are to analysis, discuss and debate the pros and cons before redesigning and transforming the organisation.

The future of organisations depends to a large extent on their ability to redesign and refocus their core

business to meet future challenges of 4

th

industrial revolution and the introduction of Artificial Intelligence. The

real life case provides students with opportunity to think outside the square and push their own boundaries.

In doing this assessment, you are to demonstrate deep learning, ability to conduct critical analysis, and leading

the transformative change.

The teams will present their newly redesigned organization from week 8-week 11 via Zoom Chatroom.

Students are to make PPT presentations and will have 15 minutes to present and 10 minutes Q&A. The

presentation must be made in a professional manner as though you are presenting to a Board of Directors to

get their approval and buy-in to your newly redesigned organization. The team will also provide a written

Report that details the newly redesigned organization. If you haven't used Zoom before, can you please

familiarize yourself with it. Zoom is available on your VUC.

The group must submit a statement of one page describing which sections were completed by each person

and an assessment of contribution by % for each person to the preparation and completion of the case study

report - marks will be allocated according to this percentage.

Your group will evaluate the group performance collectively and provide a summary of lessons learned.

Instructions

7

The selected HBR case study is Lego. The case is already uploaded on your VUC.

Your team will present a summary report of the Lego case study.

In presenting your group case study, please follow the structure of your report.

Critical to the success of your presentation will be: the story the group is telling and how well the story

is told. So as a group, you will need to practice your presentation, making sure the key elements such

as: introduction and background of the case is succinct and clear; discuss the "need for change" and

what transformation changes are you making to the company as the company executives and

why

; how have you come to this decision' what is your new vision/mission (with your new product

design); how will you redesign your organization (Lego) to introduce the changes and lead a

successful change transformation. Who will be the key players that will champion this change?

Do not remain descriptive - you are expected to show analytical and conceptual skill, as well as

strong integrative capaci