Assigned Company: Walt Disney.

Disney will be compared to at least one competitor.

Timeframe of Analysis: most current 10 years Using data and information from Yahoo!Finance (only current 3 years of financial statements) or NasDAQ (only current 4 years of financial statements) - or EDGAR SEC historical data, the company's annual report (each year) Assignment: Conduct a financial company analysis of Walt Disney assigned company for a given sector to provide recommendation to management on future goals and strategy. Provide a written report which summarizes Walt Disney analysis and provides recommendations to management. Summary analysis should be based upon Walt Disney detailed research of Walt Disney assigned company, its industry/sector, and its competitors in the industry/sector. SUMMARY ANALYSIS (1) Industry Overview and Analysis (30 pts). What is the industry outlook for Walt Disney assigned company? How does Disney company compare to competitors (Sony or Universal or Time Warner, etc.) in the industry? Discuss the following: a) How current economic conditions impact these companies. b) Overall perception (leadership, goodwill, social responsibility, and employee relations) of each company. c) Future outlook of Walt Disney company.

(2) Company Analysis Summary (20 pts). Discuss SWOT (strength, weaknesses, opportunities, and threat) Analysis for Walt Disney assigned company. The company's Annual Report may be a good source of information. (3) Financial Ratio Analysis (80 pts). Compute and discuss the yearly trend for Walt Disney company and one of its competitors using the years defined from annual financial statements. Compare and contrast each company for the following ratios. Discuss the meaning of each ratio. Provide charts and graphs to summary and highlight Walt Disney findings. a. Liquidity Ratios b. Solvency Ratios c. Asset Management Ratios d. Profitability Ratios (4) Recommendations (30 pts). Provide specific recommendations to enable the company to improve its financial position and growth, overcome potential weaknesses and threats, and implement opportunities. Identify the timeframe that these recommendations should be implemented and what resources will be needed.

NB: Analysis should not be longer than (2 pages). Also, analysis MUST INCLUDE (narrative with supporting charts and graphs).