ASSIGNMENT 1: BUSINESS EMAIL DUE: SUNDAY, FEB. 23 INTRODUCTION: Today everyone utilizes email. In fact, it is the most utilized form of business communication. A professional business email that is well executed can lead to business success, whereas a poorly conceived and implemented email with unclear ideas, lack of proper paragraph spacing, or personal names/trademark misspellings may damage a reputation and even lead to business failure. GOALS: The goals for Assignment 1 are to: 1. Find and present essential information concerning a business organization (non-profits such as hospitals, universities, charities, foundations, etc. will not be accepted); 2. Utilize Business Insights Global Online Database; and 3. Write a professional Business Email. TASK: You will write a professional Business Email and send it to me, Professor Polo Merguzhis. Its format is shown on page 2 of this instruction, and an example is provided on page 3. The Email must include the following three elements: 1. Organization: This section gives an overview of the organization you have selected, and includes: (a) its trade name; (b) ownership: (c) location; (d) product/services; (e) target market(s); and (f) mission and goals. In addition, it provides the organization's: (a) primary industry; (b) primary North American Industry Classification System (NAICS) code or SIC code number and description; and (c) top competitors. This information can be found in Business Insights Global from the Lehman College Leonard Lief Library. 2. Focus: This section gives a short description of the (a) product; (b) service; or (c) current issue you have chosen to study about the company. 3. Rationalization: This section provides an explanation as to why you selected the company, and the reasons for your researching its chosen focus. You will work with the same organization and topic throughout the two assignments. Note that Amazon.com will NOT be accepted as an assignment topic. LOGISTICS: Please review and follow these email guidelines: 1. https://www.wikihow.com/Write-a-Formal-Email; and 2. https://www.inc.com/guides/2010/06/email-etiquette.html DEADLINE: Submit your assignment by Sunday, Feb. 23. EMAIL FORMAT Page 1 of 3 Page 1 of 3 EMAIL ADDRESS: Using your Lehman email address, please write me at: Polo.Merguzhis@lehman.cuny.edu EMAIL SUBJECT LINE: BBA 204 Section 01 - Business Email- Spring 2020: Your Full Name EMAIL BODY: Dear Professor Merguzhis: FIRST PARAGRAPH (2 sentences): Introduce yourself and explain the purpose of the email. SECOND PARAGRAPH (4-6 sentences): Provide an overview of the organization that you have chosen. This should include the organization's: (a) name; (b) ownership: (c) location(s); (d) product(s)/service(s): (e) target market(s); and (f) mission and goal(s). In addition, provide the organization's: (a) primary industry; (b) primary North American Industry Classification System (NAICS) code number and description; and (c) top competitors. (All of this information can be found in Business Insights Global database from the Lehman College Library online databases). THIRD PARAGRAPH (2 sentences): Present an overview of the (a) product; (b) service; or (c) current issue related to this company that you have chosen to study in your project. FOURTH PARAGRAPH (2-3 sentences): Provide an explanation as to why you chose this organization, and your study focus (2-3 sentences). CONCLUSION (1-2 sentences): Thank the instructor for his time, and provide a connection to future correspondences. . For example: Thank you in advance for your time in reviewing my work. I look forward to both engaging in this project and your valuable feedback. Sincerely, Name BBA 204.A01 Lehman College Email EMAIL EXAMPLE ASSIGNMENT 1: BUSINESS EMAIL DUE: SUNDAY, FEB. 23 INTRODUCTION: Today everyone utilizes email. In fact, it is the most utilized form of business communication. A professional business email that is well executed can lead to business success, whereas a poorly conceived and implemented email with unclear ideas, lack of proper paragraph spacing, or personal names/trademark misspellings may damage a reputation and even lead to business failure. GOALS: The goals for Assignment 1 are to: 1. Find and present essential information concerning a business organization (non-profits such as hospitals, universities, charities, foundations, etc. will not be accepted); 2. Utilize Business Insights Global Online Database; and 3. Write a professional Business Email. TASK: You will write a professional Business Email and send it to me, Professor Polo Merguzhis. Its format is shown on page 2 of this instruction, and an example is provided on page 3. The Email must include the following three elements: 1. Organization: This section gives an overview of the organization you have selected, and includes: (a) its trade name; (b) ownership: (c) location; (d) product/services; (e) target market(s); and (f) mission and goals. In addition, it provides the organization's: (a) primary industry; (b) primary North American Industry Classification System (NAICS) code or SIC code number and description; and (c) top competitors. This information can be found in Business Insights Global from the Lehman College Leonard Lief Library. 2. Focus: This section gives a short description of the (a) product; (b) service; or (c) current issue you have chosen to study about the company. 3. Rationalization: This section provides an explanation as to why you selected the company, and the reasons for your researching its chosen focus. You will work with the same organization and topic throughout the two assignments. Note that Amazon.com will NOT be accepted as an assignment topic. LOGISTICS: Please review and follow these email guidelines: 1. https://www.wikihow.com/Write-a-Formal-Email; and 2. https://www.inc.com/guides/2010/06/email-etiquette.html DEADLINE: Submit your assignment by Sunday, Feb. 23. EMAIL FORMAT Page 1 of 3 Page 1 of 3 EMAIL ADDRESS: Using your Lehman email address, please write me at: Polo.Merguzhis@lehman.cuny.edu EMAIL SUBJECT LINE: BBA 204 Section 01 - Business Email- Spring 2020: Your Full Name EMAIL BODY: Dear Professor Merguzhis: FIRST PARAGRAPH (2 sentences): Introduce yourself and explain the purpose of the email. SECOND PARAGRAPH (4-6 sentences): Provide an overview of the organization that you have chosen. This should include the organization's: (a) name; (b) ownership: (c) location(s); (d) product(s)/service(s): (e) target market(s); and (f) mission and goal(s). In addition, provide the organization's: (a) primary industry; (b) primary North American Industry Classification System (NAICS) code number and description; and (c) top competitors. (All of this information can be found in Business Insights Global database from the Lehman College Library online databases). THIRD PARAGRAPH (2 sentences): Present an overview of the (a) product; (b) service; or (c) current issue related to this company that you have chosen to study in your project. FOURTH PARAGRAPH (2-3 sentences): Provide an explanation as to why you chose this organization, and your study focus (2-3 sentences). CONCLUSION (1-2 sentences): Thank the instructor for his time, and provide a connection to future correspondences. . For example: Thank you in advance for your time in reviewing my work. I look forward to both engaging in this project and your valuable feedback. Sincerely, Name BBA 204.A01 Lehman College Email EMAIL EXAMPLE