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Assignment 1 hierarchical value map to target in your TV advertisement. One or more attitude change strategies that you will be applying to this target
Assignment 1 hierarchical value map to target in your TV advertisement. One or more attitude change strategies that you will be applying to this target belief (or beliefs). As outlined in the Week 4 class, potential attitude change strategies include: o Reinforcing an existing belief. o Changing the evaluation of an existing belief. o Adding a new belief. As part of this section, you will also need to explain why you selected this combination of belief (or beliefs) and attitude change strategy (or strategies)
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