Assignment 1

In this course you will be creating an advertising campaign for an existing product or company-you will not be creating a new product or company.

An advertising campaign Is created to communicate information about the product or company being advertised. You are not writing a business plan nor a marketing plan. For this assignment you need to submit the name of the product or company for which you are writing your advertising campaign. As I grade this assignment I will include comments and any questions I may have about your choice.

PLEASE READ VERY IMPORTANT!!!: (The company or product I have chosen Is Apple.)

Assignment 2

1. Discuss the integrated model of communication presented in this chapter section. Why does SS+K describe itself as being "media-agnostic" in its approach to communication?

2. Define the terms "pitch" and "request for proposal (RFP)." According to material found in this chapter section, why is the pitch such a big deal?

3. Describe the differences between advertising and other forms of marketing communication.

4. Demonstrate the differences between a "need" and a "benefit." How are these concepts used to build the marketing concept?

5. Discuss and characterize the four elements of the marketing mix.

Assignment 3

In this assignment you will begin writing a rough draft of your Final Course Project Section II-Objectives of the campaign. In Module 1 you chose a product or company you will be using in your project. Every campaign has objectives-what is this campaign going to do? Will it increase sales? Introduce a new product? Enter a new market? You must list a describe a minimum of 3 campaign objectives-remember this is based on the campaign-not the objectives of the product or company.

Here is an article that may help you. https://smallbusiness.chron.com/examples-advertising-objectives-strategies-3271.html

PLEASE READ VERY IMPORTANT!!!: (The company or product I have chosen Is Apple.)

Assignment 4

Explain the "good" perspective by naming some benefits that advertising conveys to society.

Explain the role played by the Advertising Council and how it uses public service announcements (PSAs) to influence public opinion. Give an example.

List and briefly discuss four common objections to advertising and its practice in our society.

Describe the traditional communications model. How does it differ from the updated communications model?

List and describe the various types of messages that advertisers can use to communicate with their markets. Use specific terms in your description.

What is a heuristic? How do marketers and advertisers use heuristics to achieve brand loyalty?

List and briefly describe the three components of attitude. Think of an ad that might illustrate each of the three categories.

Assignment 5

For this assignment help me write a rough draft of III-Identification of Target Market for the company or product you have chosen for this campaign. You need to identify a primary and a secondary market. Remember this is the target market for this campaign which should align with the target market of the company or product. Be sure to include detailed information on all segmentation variables. A target market cannot be "everybody" or "anybody" that uses that type of product. Refer to STP strategies discussed in the textbook and all required reading articles. Make sure to view the videos as well.

PLEASE READ VERY IMPORTANT!!!: (The company or product I have chosen Is Apple.)

Assignment 6

1. Define target market.

2. List and describe 4 types of segmentation variables.

3. Good target markets have a series of properties that make them very attractive to advertisers and marketers. Describe and detail the four properties of a good target market.

4. Define positioning

Assignment 7

For this assignment you will write a rough draft of IV-List of Advertising Media for the company or product you have chosen for this campaign. This is the heart of your campaign. What platforms are you going to use? What types of Advertising? (include both traditional and non-traditional. ). You have to be specific. You should include at least 3 of each to create and Integrated Marketing Communications Plan.

PLEASE READ VERY IMPORTANT!!!: (The company or product I have chosen Is Apple.)

Assignment 8

Using the textbook as a resource answer the following questions:

1. Describe the integrated marketing communications perspective and comment on its usefulness to advertising professionals.

2. Explain how online advertising and m-commerce are vital to the success of e-commerce efforts.

3. Explain the concept of product placement and why it is a valuable new media advertising tool.

4. Characterize word-of-mouth (WOM), viral, and buzz marketing.

Assignment 9

For this assignment help me write a rough draft of V- Cost Estimates for the company or product you have chosen for this campaign. Be sure to research all costs for each of the activities you had in section IV.

PLEASE READ VERY IMPORTANT!!!: (The company or product I have chosen Is Apple.)

Assignment 10

Using the information from the textbook answer the following questions:

Compare and contrast top-down budgeting with bottom-up budgeting.

Describe and explain the factors that contribute to proper budget allocation and timing.

Assignment 11

For this assignment help me write rough draft of VI- Schedules of All Advertising Planned for the company or product you have chosen for this campaign. You need to discuss when you are going to do all of the activities you mentioned in section IV.

PLEASE READ VERY IMPORTANT!!!: (The company or product I have chosen Is Apple.)

Assignment 12

Find a nationally advertised product that uses both broadcast and print advertising. Collect (or describe) samples of the product's advertising from both the broadcast and print media. Briefly describe which of the general media formats provides the best execution of the product's advertising. Explain your position. Be specific in your justifications.