Assignment 1 Provide a brief context for an insurance organisation, or a division of an insurance organisation, with which you are familiar. For this insurance organisation or division of an insurance organisation: - Explain briefly, how the marketing function contributes to innovation in the delivery of its customer service. - Analyse the effectiveness of the marketing function's contribution to innovation in the delivery of its customer service. - Make recommendations, based on your analysis, to optimise the marketing function's contribution to innovation in the delivery of its customer service