Assignment 1: Situational Analysis

Make a page of Introduction including a summary of your initial research into the target company and its principal products and/or services, including any previous or current expansion experience. Briefly discuss the competitive environment in the home market, current customer segments served, and why you think the company is successful. Remember that you cannot choose the US or Canada, and that each group must choose a unique country.

Company : 787 Coffee

Country chosen: Australia