Assignment 1B: Concept Statement Objectives On successful completion of this assignment, students should be able to define
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Question:
Assignment 1B: Concept Statement
Objectives
On successful completion of this assignment, students should be able to
- define strengths of the product/service,
- identify the target market and the customer needs and likelihood to use your proposed product/service,
- analyze the financial needs and issues related to the startup of the business and the potential financial performance, and
- analyze the overall potential of your product/service and its likelihood to succeed.
Brief Description
The purpose of this assignment is to prepare a Concept Statement identifying the features of your product/service, target market, benefits or value of your product/service, and who will make up your management team
Submission Instructions
Prepare a Concept Statement
- Product or Service description that details the features of the product or service
- Target Market description listing the consumers or businesses who are expected to buy the product or service
- Identify the benefits or value of the products or service and how this will add value or solve a problem
- Identify the management team you will assemble (catering service business).
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