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ASSIGNMENT 2 A company has been using a single exponential smoothing model with an alpha of 0 . 2 to forecast weekly lorry sales. Given

ASSIGNMENT 2
A company has been using a single exponential smoothing model with an alpha of 0.2 to
forecast weekly lorry sales. Given the data below, would a naive forecast have provided
greater accuracy? Explain your answer by calculating MAD, MSE and MAPE. Assume
that there is an initial exponential forecast of 60 units in period 2(i.e., no forecast for
period 1); between MAD, MSE, and MAPE, which measure of forecasting error would
you prefer to use and why?
A manager uses the given linear regression model y(t) to predict demand: Yt=20+4t.
Over the past 8 periods, demand has been as outlined in the table below. Are the results
acceptable? Explain your answer after calculating control limits for forecasting errors.
Please use control limits covering 95% of the distribution of forecasting errors. Assume
that forecasting errors are normally distributed.
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