Assignment # 2 Business Report: Company Analysis

You are an analyst in the Industry Department of the government of a developing nation (for this assignment, the country is not important). Like many developing nations, most of your workforce is unskilled to semi-skilled, and your country is trying to develop an industrial base that will provide jobs and help raise the population's standard of living. However, your government is wary of letting foreign companies set up operations in your country that might harm or treat the county, its people, or its resources unfairly. Several companies have recently petitioned your government for permission to set up operations in your country (see list of companies provided). You have been asked by the Minister of Industry to analyze your choice of any of the companies on the list provided.

The Minister is very busy, so the report must be written clearly and concisely. It will be judged on the factual information it contains, the clarity of your argument and the depth of your analysis. Please note that you should refrain from trying to gather data that supports only one side or the other of whether to give the company permission to proceed. Rather, you should collect all the pertinent data and let your analysis guide you to the best recommendation.

The report should be a maximum of 10 pages (doubled spaced, Times New Roman, 12-point font, 2.54 cm margins) plus a title page, table of content, references, and appendices. The title page must contain your name, student number, name of course and professor, date, and the company you have chosen from the list provided. The first half page (maximum) of the report will be an executive summary of the report's highlights, including your recommendation. The remainder of the ten pages will cover the material noted in the rubric below, with marks allocated as shown. Please number the pages and use the items listed in the rubric as headings in your report.

Only the first 10 pages of your report will be read and graded. Two or more relevant appendices are expected. You may include relevant appendices at the end of the ten-page report (Appendices go after the list of references. You must mention them in the body of your report).

The report must cite at least 6 different sources. Information sources could include the company's website and annual reports, and from business journals, newspapers, websites, etc. Be wary of relying too heavily on any one source, especially a company's website, as they will most certainly put a positive spin on all its activities. Do not use Wikipedia. Ensure that all data is cited. In this report, there should be few, if any, quotes. If you use a quote, ensure it is in quotation marks and properly cited. Remember that if a quote is not in quotation marks and properly cited, it is considered plagiarism.

Please note that Carleton University offers a Writing Tutorial Service through the Centre for Student Academic Support (CSAS), which provides writing consultations, 1-on-1 learning support sessions, and online workshops to help you write. This may be especially helpful for those with English as a second language. Information can be attained on their website (https://carleton.ca/csas/).

Late submissions will not be accepted.

No in-text citations = zero on the assignment.

Assignment #2 Rubric Items	Item % of Grade	Description
Executive Summary	10	This should be a concise and very well-written summation of the whole report. Approximately 0.5 page*
Company Description	10	The industry or industries the company operates in, the size of the company in annual revenue and workforce size, where the company is headquartered, where the company has operations, the types of goods and services the company provides, how stable and successful the company seems to be, and any major news stories about the company over the last few years. Other relevant information. ~ 1.5 page*
Company's International Strategy	15	The company's strategy (e.g., global, transnational...), regions in which it concentrates, where it does research and development activities (R&D) and why you think it chooses these regions/countries. Who the company's competitors are, and what the company's major strengths and weaknesses seem to be. Your views on their strategy for the short and the long terms. ~ 1.5 page*
Company's Marketing Approach	15	Where the company sells its products and why you think it chooses these regions/countries, product/service marketing strategies, especially concerning the standardization or customization of products/services, distribution channels and communications methodologies the company uses in different countries. ~ 1.5 page*
Company's Logistics Approach	10	Discuss where it produces goods and services and why it chooses these regions/countries based on country, technological, and product factors. ~ 1.25 page*
Company's Human Resource Management (HMR) Approach	10	Discuss information about the company's approach to HRM in international settings and how this may affect its operations in your country. ~ 1.25 page*
Analysis	15	An analysis of the risks and benefits of allowing the company to do business in your country. This section must be a logical distillation of the most important facets of the previous sections. ~ 2 pages*
Recommendation and Conclusion	5	Your recommendation regarding allowing the company to set up operations in your country. This section must be a logical follow-on from the summary of risks and benefits. ~ 0.5 page*
Presentation and appendices	5	Structure (e.g., headings), format, spelling, grammar, and clarity of writing. Quality and relevance of appendices.
References	5	Use at least 6 sources, accurate use of academic style: in-text citations and references list.
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