Assignment 2 - Key Account Plan

Company that you will work for as the Key Account Manager: The coca-cola company

Company that you will sell into as the Key Account Manager: shoppers

Complete all "Minimum Contents" of the Key Account Plan using all available sourcesofinformation.Forthosesectionsthatyoucannotfindsolid information, include your assumptions based on all available facts. You will be evaluated on both the Executive Summary and Value Proposition, Customer Needs,Competitor's Analysis Action Plan, Risks,Required Resources, and Referencessections of this plan.

For reference purposes,

include a link to the client's Annual Report, The GROW Matrix, Communication pattern, and supporting documentation