Assignment 2: Post-Sale Interactions

Instructions

Choose a product or service that would be sold in a B2B setting and that would require a lot of customer interaction after the sale. Then fill in the table below. First, write down a list of 4-5 different ways a salesperson would interact with the customer (or the customers company) after the sale. Consider the activities listed in 12.1 and 12.2. Second, along with each of the post-purchase interactions, write down what the customer would expect in that interaction and identify ways to ensure that the customer is satisfied.