Assignment brief -

Part I: Elicit Requirements

Document the requirements for your project (project charter attached for project details). At a minimum, you should identify three-to five-high level requirements, functions, and features and fifteen-to twenty-five-detailed requirements. The requirements you identify will be used as the basis for the WBS.

Note. Provide the appropriate level of detail while maintaining a reasonable number of requirements since you will base your planning and scheduling on these requirements.

Format your requirements in:

• User Stories format, you will have high-level requirements known as Epics and in each Epic, you will have multiple User Stories that follow the formatted language: "As a ROLE, I need a FUNCTION, so that I can, BUSINESS VALUE".

Prepare your requirements documentation for "User Stories format" in the Excel worksheet.

Note. Remember, your requirements should represent ALL the deliverables in your project.

Part II: Work Breakdown Structure

Create a WBS that identifies the following:

• Summary tasks
• Detail tasks
• Milestones
• Project management deliverables and tasks

1. General Project Information Project Name Global Recycling Program - Packaging Communications Executive Sponsor: Javier Meza Department Sponsor: Patrick Lewis Pre-approved project $150,000 Budget: Project Duration: 12 weeks Impact of project: To create packaging guidelines for recycling communications, by understanding cultural and infrastructural differences in recycling practices across different regions, to help The Coca-Cola Company achieve their sustainibility goals and support the company's mission - "Refresh the world, make a difference". 2. Project Team Name Role Responsibilities Telephone E-mail Project Disha PM Define project 404-257-0049 d.grover@tccc Manager: Grover scope. .com Implement project phases and manage project deliverables ensure time and i budget management. Assign project tasks to teams. monitor progress, and provide updates to stakeholders ..j... Team Members: Lindsay Lou | Innovation Develop the 404-187-4235 L.lou@tccc.co Strategist research protocol. m Build actionable insights based on the research. .... Submitted by: Disha Grover Page 2 of 6Guide the research team. Marco Ciri Design Conduct 404-456-9872 m.ciri@tccc.co Researcher ethnographic m research. Research synthesis and analysis Fabiana Design Conduct 404-112-6654 f.fasoli@tccc.c Fasoli Researcher ethnographic om research. Research synthesis and analysis Clara Ruiz Visual Develop soft 404-113-9928 c.ruiz@tccc.co Communicatio prototypes for m n/Graphic packaging Designer guidelines. Format and finalization of the comprehensive report. 3. Stakeholders (e.g., those with a significant interest in or who will be significantly affected by this project) 1. Adriana Knackfuss- CMO, Global Sparkling Portfolio 2. Trey Moller - Head of Design 3. Munisha Ananad- Head of Legal 4. Patrick Lewis - Global Recycling Program Lead 6. Javier Meza- CFO 4. Project Scope Statement Project Purpose / Business Justification The goal of this project is to conduct ethnographic research across three business units (BU)- Australia, Netherlands and the USA, of The Coca-cola Company (TCCC) to understand the cultural context of recycling and develop packaging guidelines with recycling messages on bottles and cans of Sparkling products that motivate consumers to efficiently recycle. Submitted by: Disha Grover Page 3 of 6- Ob'ectives in business terms TCCC has committed to collecting and recycling a bottle or can for each one they make by 2030. The intent is to dramatically reduce the impact of packaging waste on the environment. By understanding the needs and consumer perceptions, the objective is to be able to delineate general guidelines for recycling communications. that spread awareness and encourage consumers to take more accountability towards the environment. - Deliverables 'l. A comprehensive report with a focus on: Recycling Messages: What are various communication methods and initiatives on recycling currently taking place? Education: How informed are consumers on the topic of recycling? What are the different ways to spread awareness now? What are the key triggers? The culture of recycling: What is the culture of recycling? how does it vary across different regions? How might this influence the message? 2. A set of guidelines based on the learnings and insights from the user interviews and ethnographic and secondary research conducted. The guidelines must follow types of communication BUs should focus on and how they may be adapted to local needs In scope: Ethonographic research protocol In depth secondary research Soft prototype development of packaging guidelines. Out of scope: Research in any other region apart from the three previously mentioned. Research on any other portfolio apart from Sparkling, Final design and development of packaging communications. Any graphic items created in this project do not have eventual trademarking costs covered. Project Timeline/Milestones Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week ! Week 9 Week 10 Week 11 Week 12 SECONDARY RESEARCH PRIMARYETHNOGRAPHIC RESEARCH PRIMARY . SECONDARY SYNTHESIS INSIGHT FRAMING INTERPRETATION PROTOTYPING PROJECT DELIVERY RESERACH WILL BE PRESENTED TO THE RAD TEAM ONCE THE PHASE IS Major Known Risks Risk Risk Rating (Hi, Med, Lo) Delayed coordition/alignnment with different | Medium BUs across the Globe for user interviews Universal applicability of new guidelines Medium Constraints The project is limited to reseach in 3 regions, guidelines created will consider cultural contexts in only those regions. The current communications on packaging include other product details such as ingredient details, packaging date and barcodes, which are mandatory and cannot be removed Implementing packaging changes as per new guidelines should require minimum effort from the design team. External Dependencies Will project success depend on coordination of efforts between the project team and one or more other individuals or groups? Has everyone involved agreed to this interaction? The guidelines will be developed based on research conducted and the insights provided by the BUs. Details of on-going sustainibility initaitives in the 3 regions must be handed off to the research team 1 week prior to project initaion. Submitted by: Disha Grover Page 5 of 65. Communicatlon Strategy (specir how the project manager Witt communicate to the Executive Sponsor, Project Team members and Stakeholders, e.g., frequency of status reports, frequency of Project Team meetings, etc. The core team will have daily stand-up meetings with the PM. Bi-weekly status report decks will be provided to Department and Executive sponsors. User interviews will take place virtually on Microsoft Teams. For quick updates and exchange of information, the core team will utilize Microsoft Teams. On the completion of specic milestones, ndings will be presented to sponsors and all major stakeholders. B. Assumptions Understanding cultural contexts will help create better guidelines. Improved communication on packaging will provide consumers better understanding on recycling. Users will be willing to share insights and participate in interviews, 6. Sign-off Signature Date {MMiDDiYY YY) Department Patrick Lewis Pt. 1119212022 Sponsor 7. Notes