ASSIGNMENT BRIEFS | SEPTEMBER 2021 10 Scenario Manley's is a family-owned home improvement specialist similar to Homebase. The day to day operation is run by the owner and his son who make up the Senior Management Team. It has 4 stores around London and is planning an expansion. Like its competitors, it offers DIY solutions as well as a range of furniture, and kitchen and bathroom design. Its unique sel ling point is the fact it employs designers and, through subcontractors, offers guaranteed installation and workmanship such as plumbing, electrical, etc. Due to these unique services which helps customers to achieve designer houses at an affordable price, Manley's enjoyed financial success and a rapid growth. The first store opened 7 years ago, the second store 3 years ago, the third store 1 year ago, and the fourth store opened last week. Several other stores are also planned. Although, the company is doing well, the owner has concerns about some parts of the business operation. Manley's only online presence is a static web page showing the location of its 3 stores (the page has not been updated for the fourth store yet), and there is no possibility to either order online or book appointments with designers. The owner and his son feel that a new Management Information System (MIS) is required to improve customer service and operations. The new MIS will help manage stock, personnel, subcontractors, marketing, customers data etc. They are also planning on either updating the current loyalty programme or introduce a new to one to encourage repeat customers through benefits and promotions. During the last board meeting, th ey identified the need to handle these tasks as projects and recommended employing a project consultant to help out. The board decided to hire you as the project consultant and they want everything to be completed within 3 months.

In the same report, assess the feasibility of all the projects and decide on one to carry out first.