Assignment: Bringing a New Product Idea to Life: Sure you must have had a good enough idea for a product at one time or another? Haye you chosen an idea with business potential? 1. Describe the market opportunity that you seek to address. 2. Summarize the business model that you believe works best for your idea. 3. Describe your target market and the positioning for your product that you hope will be most attracb'ye to the target market