Assignment: Chapter 13 Pricing Concepts Chapter 13: Assignment Total points: 12.5/15 Attempts left: 2 prestige pricing objective ... c. When companies continually undercut one another's prices to gain an advantage, a practice consistent with a competitive pricing objective, the result can be X value pricing that avoids direct comparisons and increases profits . ... d. A company that sets prices to ensure it sells through its production capacity or to gain market share in a product category has adopted a X profitability pricing objective . . ... You just started a new job, and your boss is adjusting the prices on some of the company's products. In chatting with you about your marketing class, they realize it would be good to incorporate a breakeven analysis as they consider whether to raise or lower the prices of specific items. They have forgotten what a breakeven analysis is and ask you to refresh their memory. You explain that a breakeven analysis is the method for determining the amount of product that must be sold at a given price to generate: X sufficient revenue to pay down debt. MacBook AirAssignment: Chapter 13 Pricing Concepts X Chapter 13: Assignment Total points: 12.5/15 Attempts left: 2 Luxury Mills is a small producer of cashmere yarn, which it sells to clothing manufacturers for sweaters, coats, scarves, and other cashmere clothing. The company currently sells its yarn at $20 per unit, but costs have gone up, and the company would like to raise its prices. Further, Luxury Mills' yarn is of higher quality than that of most competitors, and the company's marketing executives feel the company can justify charging a premium price. The company's fixed costs per month are $40,000. This includes building and equipment leases, administrative expenses, salaries, and utilities. The company's variable costs for each unit of yarn produced is $10. This includes the cost of raw cashmere wool and the chemicals and dyes used to treat the wool. Choose the answer below that represents Luxury Mills' current breakeven point in units of yarn the company needs to sell each month, and the new breakeven point if Luxury Mills raises its price from $20 to $30 per unit. 2,000; 1,333 4,000; 2000 2,000; 4000Chapter 13: Assignment Total points: 12.5/15 Attempts left: 2 You just started a new job, and your boss is adjusting the prices on some of the company's products. In chatting with you about your marketing class, they realize it would be good to incorporate a breakeven analysis as they consider whether to raise or lower the prices of specific items. They have forgotten what a breakeven analysis is and ask you to refresh their memory. You explain that a breakeven analysis is the method for determining the amount of product that must be sold at a given price to generate: X sufficient revenue to pay down debt. . . . sufficient revenue to cover fixed costs. sufficient revenue to cover total costs. sufficient revenue to cover variable costs. O sufficient revenue to achieve profit objectives. MacBook Air