Assignment Content

Crafting Digital Marketing Campaigns with Free AI and Graphic Tools

The purpose of this assignment is to familiarize yourself with the use of free AI and graphic tools in creating digital marketing campaigns. You will be tasked to create a hypothetical brand or product and identify a target demographic, then create engaging and tailored content for this demographic using free AI tools and Canva.

Assignment Steps:

$1.$ AI Tool Selection: Research and choose a free Generative AI tool. Briefly explain why you chose this tool and what unique capabilities it brings to your campaign.

$2.$ Graphic Tool: You will use Canva, a free and easy$-$to$-$use graphic design tool, for creating and incorporating your AI$-$generated assets into your marketing materials.

$3.$ Brand$/$Product$/$Cause Definition: Define your hypothetical brand, product, service, or cause for your digital marketing campaign. Explain the backstory, mission, vision, and values of this entity.

$4.$ Target Audience Definition: Define and describe the target audience demographic for your campaign. This should include characteristics like age, location, interests, buying behaviors, etc.

$5.$ Content Generation: Use the free AI tool and Canva to create the following creative assets, each tailored to your hypothetical campaign and targeted demographic:

Three social media posts for platforms like Instagram, Facebook, X $($Twitter$)$

Two banner ads for digital display advertising

One email newsletter design mockup

$6.$ Campaign Summary: Write a detailed summary $(1-2$ pages$)$ of your hypothetical digital marketing campaign. This should include:

Overall strategy and objectives

Key messaging and unique selling propositions

Explanation of how and why you tailored the assets to the target demographic

How the AI$-$generated assets and Canva designs contribute to the effectiveness of your campaign

$7.$ Citations: Provide citations for any generated assets created with the AI tool and Canva.

Evaluation Criteria:

Strategic Thinking: Ability to strategically incorporate AI$-$generated graphics and Canva designs into a cohesive digital marketing campaign tailored to a specific audience.

Creativity: Originality and innovation in designing the hypothetical campaign.

Leverage of AI and Graphic Tool: Effective use of free AI tools and Canva and understanding of their capabilities.

Utilization of Marketing Concepts: Clear and effective targeting, positioning, and messaging for the hypothetical brand$/$product$/$cause$.$