ASSIGNMENT DESCRIPTION & GUIDANCE

As a Digital Marketing Specialist, you have decided to open up your own online eCommerce store. After doing market research, you have found that the following industries would be profitable to invest in:

• Men or women's clothing
• Modern furniture
• Women's jewelry

As designing a store from scratch involves many moving parts in the areas of digital marketing, you understand that your first goal will be to research 2-3 website development platforms that exist on the market and analyze their respective pros and cons.

Once you have conducted an analysis of the various platforms, find which one best aligns with your store and company objectives.

ASSIGNMENT STEPS

1. Select an industry (as listed above), in which you will set up shop. Explain why you have chosen this industry (ex. online shopping in the electronics industry has increased by 100% over the past two years).
2. Research 2 website development platforms (must include eCommerce functionality) and develop a list of two pros and two cons for each platform. For example, Squarespace and Wix Ecommerce.
3. In detail, explain your strategy & and web planning process for setting up this website/eCommerce store (what are the steps involved?)
4. What kind of web content do you have in mind for this website? Explain your reasoning behind the content strategy.