Assignment Directions In this assignment, you will write a two-page persuasive proposal recommending a new student service that your college or university should offer to students. This should be an evidence-based proposal that includes facts, figures, and statistics. When recommending the new service make sure to include appropriate evidence to support why this service is necessary or beneficial to students and your college/university. Your goal is to persuade your college president to adopt this service and offer it to students starting in the Fall semester. Assignment Guidelines 1. Answer the planning prompts below. 2. The proposal should be formatted using the memo layout. See the module and recorded lecture for examples 3. The proposal should be two pages, single-spaced. 4. Headings, subheadings, and bolding should be used appropriately, Planning Prompts Activate Windows 1. Discuss the specific goal of your proposal. Sea to Settings to activate, Windows 2. Describe your audience in terms of their values, attitudes, and beliefs as it relates to higher Adressen Planning Prompts 1. Discuss the specific goal of your proposal. 2. Describe your audience in terms of their values, attitudes, and beliefs as it relates to higher education. 3. Describe how the service you selected will benefit students and the college or university. 4. Discuss how you'll use the AIDA model to organize your message. Submission Guidelines 1. Submit the first draft of your proposal to Smarthinking by Thursday for timely feedback. To access Smarthinking, click on the "Smarthinking Online Tutoring" link on the left banner of the course and follow the directions for uploading your assignment. 2. Once you receive feedback and update your first draft, submit your assignment as one document in Canvas that includes your answers to the planning questions, your rough draft with Smarthinking feedback, and your final draft. Grading Rubric Clear and Concise Writing (10 Points): Does the writer use clear language and compose sentences and paragraphs concisely? Are they able to communicate their ideas and observations efficiently? Do they avoid using unnecessary phrases or words? Are there a series of shorter paragraphs versus longer paragraphs Window Grading Rubric Clear and Concise Writing (10 Points): Does the writer use clear language and compose sentences and paragraphs concisely? Are they able to communicate their ideas and observations efficiently? Do they avoid using unnecessary phrases or words? Are there a series of shorter paragraphs versus longer paragraphs? Audience-centeredness (15 Points): Does writing meet the wants, needs, and expectations of the audience? Is it clear the message has been adapted to these preferences? Is the message easy to read and are headings, subheadings, bolding, and other visual elements used appropriately? Information and Content (10 Points): Does the student include accurate and relevant information that is helpful to the audience in making a decision? Is there evidence to support the problem, solution, and benefits of the proposal? Is there a good balance of emotional and logical appeals? Organization and Approach (10 Points): Is the message organized logically with a clear beginning, middle, and close. Does the student's writing reflect elements of the AIDA model? Is there a clear statement of purpose? Spelling/Grammar/Punctuation (5 Points); Is the student's writing free of spelling, grammar, Activate Windows punctuation, and capitalization errors? So to Settings to activate Windows
