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Assignment Eight Pricing Excellent Hard Cider You are the marketing manager for Nine Pin Cider, a leading maker of artisanal hard ciders. The cider maker

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Assignment Eight Pricing Excellent Hard Cider You are the marketing manager for Nine Pin Cider, a leading maker of artisanal hard ciders. The cider maker hasjust nished creating his masterpiece Nine Pin Special #2. This is the nest, best-tasting, most complex hard cider ever made. Unlike Nine Pin's other ciders, which are sold in 11 oz. cans, it needs to be bottled in 1liter (34oz) bottles. The product and package are ready, and now it is time to settle on a price. For perspective, the other zzy alcoholic beverages that come in this form range from malt liquors like Colt 45 and Magnum which sell for $4 per quart (3202) bottle to sparkling wines and champagnes which sell for between $8 (Andre) and $40,000 (Dom Perignon White Gold) per bottle. Most sparkling wines sell for between $20 and $50 per bottle. Woodchuck, Angry Orchard and other mainstream ciders sell for $3/12oz bottle while Nine Pin and other premium ciders all sell for about $4/1202 bottle or can. Nine Pin Special #2 costs about 15% more to make per ounce than regular Nine Pin avors, but it delivers an entirely different and superior drinking experience. How would you price this remarkable new product? Suggest a price and explain your reasoning. Limit your answer to 800 words

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