Assignment: Integrated Marketing Communication Plan for Sunshine Cereals JamaicaBackground:Sunshine Cereals Jamaica, a leading cereal brand in the Caribbean, is preparing to launch a new line of breakfast cereals tailored to the tastes and nutritional needs of the Caribbean population. This launch aims to solidify Sunshine Cereals' position in the market, attract new customers, and increase brand loyalty among existing consumers. With a history of providing nutritious and delicious breakfast options, Sunshine Cereals is committed to innovation and quality.Objective:As the lead Marketing Strategist, you are tasked with developing an Integrated Marketing Communication $($IMC$)$Plan to promote Sunshine Cereals Jamaica's new cereal products. Your plan should aim to engage current and potential customers across the Caribbean, utilizing both owned and paid media channels effectively.Assignment Instructions:Paid Media Strategy: Develop a paid media plan that includes a mix of digital advertising, influencer partnerships, and potential traditional media buys $($e$.$g$.,$ radio, TV$,$ print$)$ to reach a wider audience. Specify the platforms and channels that will be used, along with a rationale for their selection based on the target audience's media consumption habits.