Assignment : make a word document where you show your research as to who you expect will be your target consumer . Based on demographics , psychographics , and known behaviors , literally build and persona that represents your target audience , detailing their attributes as noted below.

You should include:

Age range

Career /Job

Location

Education

Household Income Range

Goals / Priorities

Frustrations ( what problem do they have that your business can help solve )

Motivation ( what makes them decide to do or purchase something )

Influencers ( possibly celebrities or people they are close to)

Popular brands with this demographic

In the document , please answer the following questions in a separate section.

Can the local population support your business based on your current products /services ?

If you find that it cannot , what might you need to change about your mission or product /services or include in your marketing messaging so that the community/ location will be able to support your business?