ASSIGNMENT:

media selection for brand's advertising communication, while analyzing characteristic of each advertising media.

GUIDELINES FOR ASSIGNMENT:

• Each student will have to make a media selection for a brand's advertising campaign.
• Students will have to selectone brandof their choice (from FMCG/Durable/ Luxury).
• Write the details of the selected brand (Brand Identity, Brand personality, Target Audience, Competitors, etc.)
• Explain the factors governing the media Choice/ selection.
• Write the media choice/selection in a table or bullet points (media class, media
• vehicle, and media class) for the brand (based on its attributes).
• Withreason, elaborate your advertising media selectionsfor the brand.
• Which media do you find most appropriate for the brand's advertising
• campaign.