Assignment Overview The ability to construct a PESTEL Analysis and a Porters Five Forces Plus One Analysis is essential to making informed decisions that impact strategic planning. A key theme of Introduction to Management focuses on the relationship between the external environment and organizational performance. An important function of any manager is the ability to analyze external environmental conditions and the level of competition within a particular industry/market in an effort to make informed decisions and think strategically. This assignment provides students with an opportunity to examine a variety of external environmental and industry factors, and the role they play in decision-making. Scenario (address the following scenario for your assignment) The Small Business Photographer: Imagine you are a management consultant who has just been hired by The Small Business Photographer (SBP). SBP offers Brand Photography to small businesses to help them tell their story, stand out from their competition, and grow their business. SBP is looking to expand its business in Calgary by diversifying its photography services. You have been hired to assess the external environment in Calgary as it relates to the photography industry and provide important information to help SBP decide whether they should expand in Calgary or not. Your job is to construct a PESTEL Analysis and a Porter's Five Forces Plus One Analysis to help Bird Canada make an informed decision. the title page and reference page. Assignment weighting: 57 points (15\%)