Assignment: Part II: Growth Phase: 2011-2012

Now you are sitting at the end of 2012 and trying to figure out the next steps. What does your action plan for 2013 look like?Submita memo that details your responses.

1. How did managers at ATH Technologies achieve their profit and performance goals during the 2013?
2. What role did control systems play in ATH's success and problems?
3. How could top management have avoided the actions by employees that let to the FDA investigation?
4. What are the possible consequences of these events on the company's' reputation?
5. If you were the president of ATH, what would do to get the business back on track?