Assignment Purpose: The purpose of this assignment is to demonstrate your ability to interpret data and make specific management recommendations.

Assignment Instructions:

Thank you for being willing to complete this survey, which is designed to help us improve the For the Earth initiative that was launched this year. Please answer the questions to the best of your ability without looking up any information. Your answers will be kept anonymous. The survey is likely 5-10 minutes. Your personal information will not be associated with this survey. However, to be eligible for a prize, you will need to answer the last question, which will take you to a separate page from this survey where you can enter your personal information for the prize drawing. During your stay at the Arizona Diamond Hotel, did you participate in the For the Earth program? Yes No During your stay, did you see a social media post about the importance of sustainable behaviors while traveling? Yes During your stay, did you see a sign in your room about the importance of sustainable behaviors while traveling? Yes No During your stay, did you receive a reusable water water from the hotel? Yes No This series of questions is focused on your activities while traveling. Please respond by estimating how frequently you engage in each activity. During your most recent stay, how frequently did you.. Use a reusable water bottle Reuse your hotel towels Turn off the lights when you left the room. Use public transportation Never O O Sometimes O O About half the time O O Most of the time O O Always O O This series of questions is focused on demographics. Please answer them to the degree that you are comfortable. All information will be kept anonymous. How old are you? Under 18 years old 18 to 24 years old 25 to 34 years old 35 to 44 years old 45 to 54 years old 55 to 64 years old 65 to 74 years old 75 years or older What is the highest degree or level of school that you have completed? Some high school High school degree Associate's degree Bachelor's degree Master's degree Doctoral degree or higher Trade school Prefer not to say Other What is your gender identity? Male Female Non-binary / third gender Prefer not to say Other What is your racial identity? African-American or Black Asian Caucasian Latino or Hispanic Native American Native Hawaiian or Pacific Islander Two or more races Prefer not to say OtherWhat is your annual household income? Less than $25,000 $25,000 to $50,000 $50,001 to $100,000 $100,001 to $200,000 $200,001 or more Prefer not to say Evaluation of Arizona Diamond Hotel Sustainability Program You have been hired by the Arizona Diamond Hotel - an upscale boutique hotel in Phoenix, AZ. This past year, the hotel launched a program (For the Earth) in the hopes of improving the sustainability actions of its guests. For the Earth involved putting small signs in rooms, a social media campaign, and providing guests with a reusable water bottle. Approximately half of the hotel guests were part of the campaign, and approximately half were not. They have asked you to evaluate the program. To evaluate the program, you send out a survey to guests who visited Arizona Diamond Hotel, including guests who were in For the Earth programs, and Arizona Diamond Hotel guests who were not in For the Earth programs. Y ou can view the survey HERE. Everyone who completed the survey was entered into a drawing to win a $100 gift card to the Arizona Diamond Hotel store. The frequency of using a reusable water bottle, reusing hotel towels, turning off the lights when leaving the room, and taking public transportation during your stay were all measured on a S-point scale (5=always, 1=never) Below are some results: Average Usage Public Water Bottle [Reuse of Transportation Usage towels Usage For the Earth Participants Non-Participa nts e The correlation between the frequency of reusable water bottle usage and taking public transportation is -0.02 (Negative) Social Media Awareness - For the Earth Participants Only Average Usage Public Water Bottle se of Transportation Usage S Usage 1 3.54 . 2.90 1 3.51 : 2.88 Based on those data points, answer the following four questions for each of the data points (vou may choose to address each table as a single data point, or as three data points - but you must incorporate all of the information) What conclusions can you make? If necessary, explain, in language, that someone not taking this class would understand, any conclusions that need further explanation (e.g. correlations, t-tests) Identify at least one plausible explanation for each result. Note, these should be possible, logical explanations, so your language should clearly indicate that these are possible explanations, not that they are definitely the explanation. For example, \"One possible reason for this may be\" here your focus should not be on the design of the survey or the accuracy of your results. Identify specific program/management recommendations that you would give to Arizona Diamond Hotel based on these conclusions. To achieve maximum results, these recommendations should be specific, and you should clearly indicate how these recommendations are connected to the data. What are the limitations to your data? What additional data (or change in design) would help you make a better decision