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Assignment Question 4. Given this new competitive situation, which segments of your business do you think should be expanded and which should be contracted or
Assignment Question 4. Given this new competitive situation, which segments of your business do you think should be expanded and which should be contracted or perhaps even abandoned? Answer this question by simply filling in the blank squares (in the chart below in bold) to show your proposed price ranges and % of class proportions. (You will explain your decisions in question 5.) Kohl's Target Size Range Price Range Men's Sport Shirts Millard's Thomas & Blake (Going out of Business) Price % of Price % of Range Class Range Class Wal-Mart (New to Town) Price Range $11.19 % of Class 35% Price Range $10-20 % of Class Price Range $8-18 % of Class 100% 100% Budget Regular Sizes Moderate S20-45 55% $20-30 65% Better $48-120 45% 100% 100% 100% 100% Total Budget 100% 100% $10-22 Big/Tall Sizes Moderate $25-35 65% Better $42-90 35% 100% Total 100% 100% Assignment Question 5. Please explain each of the adjustments you have made to your assortment. Why have you made them? Based on what? Substantiate your proposed changes with specific, factual reasons. Assignment Question 4. Given this new competitive situation, which segments of your business do you think should be expanded and which should be contracted or perhaps even abandoned? Answer this question by simply filling in the blank squares (in the chart below in bold) to show your proposed price ranges and % of class proportions. (You will explain your decisions in question 5.) Kohl's Target Size Range Price Range Men's Sport Shirts Millard's Thomas & Blake (Going out of Business) Price % of Price % of Range Class Range Class Wal-Mart (New to Town) Price Range $11.19 % of Class 35% Price Range $10-20 % of Class Price Range $8-18 % of Class 100% 100% Budget Regular Sizes Moderate S20-45 55% $20-30 65% Better $48-120 45% 100% 100% 100% 100% Total Budget 100% 100% $10-22 Big/Tall Sizes Moderate $25-35 65% Better $42-90 35% 100% Total 100% 100% Assignment Question 5. Please explain each of the adjustments you have made to your assortment. Why have you made them? Based on what? Substantiate your proposed changes with specific, factual reasons
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