Assignment Questions for Brand Selected from Interbrain's 2019 List of Best Global Brands

a. Explain how the brand has achieved brand relevance at the category or subcategory level and created a competitor barrier using one of the

three approaches discussed by Aaker(See Figure 3 in Aaker's article for barriers)

Provide supporting reasoning in your

2answer based on Aaker's discussion of brand relevance and competitor barriers. Also, be sure to clearly answer both parts of the question, which are separated by the conjunction "and."

b.Explain how your brand could potentially achieve brand relevance at the category or subcategory level and the type of competitor barrier

(See Figure 3 for barriers) the brand should build. Give supporting rationale in your answer.

MY BRAND IS NETFLIX