Assignment: Select an exclusive Canadian global company and evaluate it on its global value chain criteria criteria's. Evaluation Criteria's: Domestic and International markets - presence, share, reach and prospects International marketing concept International Markets - primary, secondary and prospective Strategy - standard, differentiated, mixed Primary and Secondary Activities Supplier Relationship Management Logistics - Inbound and Outbound Operations Management Distribution Management Customer Relationship Management Integrated Global Supply Chain Management Performance Metrics/Management Overall objective - lower price, quality, responsiveness, innovation, adaptability Efficiency and Effectiveness Value Chain Management