Assignment: Select any Canadian apparel/garment company with international presence and explore the successful business possibilities on the following criterions:

Evaluation Criteria's:

Countries to be taken into consideration: Sri Lanka/UAE/Turkey/Australia Canadian company taken into consideration should be either entering the selected international country for the very first time or positioning any of its products/services for the first time to target customers in the selected country

Canadian company selected or its products/services core strength and especially its relevance and financial viability to the selected country to be explored in-depth. Tentative projections based on post COVID-19 recovery.

Assignment projections primarily based on constructive assumption platform

Project Focused Areas:

Corporate Strategic Needs Assessment

Innovation and Differentiation

Managing Resources

Assessing Organizational Readiness

Planning International Market Research

Potential International Markets

Secondary Research

Primary Research

Cost and Pricing Analysis

Risk Management Process

Market Segmentation, Implementation and Customer Retention