Assignment: Select any Canadian meat packaging company with international presence and explore the successful business possibilities on the following criterions:

Evaluation Criteria's:

Countries to be taken into consideration: Brazil/Morocco/Malaysia/South Africa

Canadian company taken into consideration should be either entering the selected international country for the very first time or positioning any of its products/services for

the first time to target customers in the selected country

Canadian company selected or its products/services core strength and especially its

relevance and financial viability to the selected country to be explored in-depth. Tentative projections based on post COVID-19 recovery.

Assignment projections primarily based on constructive assumption platform

Project Focused Areas:

Corporate Strategic Needs Assessment

Innovation and Differentiation Managing Resources

Assessing Organizational Readiness

Planning International Market Research

Market Segmentation

Demographic Factors

Psychographic Factor-Personality Psychographic Factor -Values

Psychographic Factor-Attitudes

Psychographic Factor-Interests

Psychographic Factor - Lifestyle

Cost and Pricing Analysis

Risk Management Process Customer Retention