ASSIGNMENT STEPS 1. Identify LC's target customer demographics, as well as the appropriate channels/content. 2. Build and develop a content plan (audience, inbound vs. outbound, platforms, and types of content, etc.). 3. Build and develop a content tree, outlining the core messages, key topics, and subtopics. You will be mapping this out on your content calendar. 4. Provide two (2) examples of good content and two (2) examples of bad content relevant to this industry. Provide a detailed explanation for your reasoning. 5. Develop a full and filled out 30-day content calendar for tracking and reporting (hint: B2B and B2C content are different). Use Hootsuite to plan your content. 6. Analytics: Share your plan as to how you would measure your top performing content. Out of the content implemented into the calendar, why do you think certain content would perform better than other content? Outline your KPIs and other metrics and explain why they were selected.