Question
ASSIGNMENT: STRATEGIC MARKETING PLAN Business: Wellington Point Farm Cafe in Brisbane, Australia Market: Cafe- coffee product What we plan to do: help Wellington point coffee
ASSIGNMENT: STRATEGIC MARKETING PLAN
Business: Wellington Point Farm Cafe in Brisbane, Australia
Market: Cafe- coffee product
What we plan to do:
- help Wellington point coffee sales &
- Launch a new product called: Cold Brew- Iced Coffee in an aesthetic nice plastic bottle packaging targeting mainly Gen Z. Authentic & ready made for purchase.
Premium Price: $8 - value based pricing strategy: Packaging + organic coffee + iced coffee (COLD BREW) IN AESTHETIC PACKAGING+ farm experience.
competitors' iced coffee price range $6-7
QUESTION: How can wellington point farm cafe use market penetration strategy (ansoff matrix) for brand awareness, exposure, and sales + profit?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
