Assignment Structure

Students are asked to write a strategic marketing plan for an organisations new product to be launched into the market (student to select firm and product). The student must consider the current climate of the industry by analysing current situation of the business, competitors, ethical and firm performance factors that affect the ability, strategic application, NPD process, quality and management of its sustainable marketing effort. Assume the role of marketing manager for the product/brand and your job is to construct a basic marketing plan to grow/extend the brand.

Your written marketing plan should include:

Current Business

Marketing Objectives

Competitors of the business

Strategic Marketing approach

Marketing Mix (4Ps) including NPD process

Executive Summary

Table of Contents

Body of the plan to contain Section Headings e.g.

Introduction: Purpose of the paper, scope and limitations

Background to the selected industry, and the business organization

Current Business

MBA5001 Sustainable Marketing

7

- Overview of Current Business

- SWOT and current VRIO Analysis

Marketing Objectives: Proposing the need of new product/product extension to grow your brand

- Short term and long term objectives

Market and Competitor analysis

Strategic Marketing approach

- Segmentation

- Targeting

- Positioning

Marketing Mix (4Ps/7Ps) Ethical and sustainable approach

- Product- NPD process

- Price

- Place

- Promotion

*you can consider application of 7Ps if necessary

Recommendations: (Analyze proximity, Proposed VRIO, Blue Ocean and PLC Strategies)

Conclusion

References list

NOTE:

-Use relevant theoretical concepts and application -Sub-sections are to be numbered

-Paragraphing must be used

-Page numbers must be used.

-Reference List at the end must be in APA format and consist of mai