Assignment Task Using the case company below address the assignment questions "The story of UPS, the world's largest package delivery company, began more than a century ago with a $100 loan to jumpstart a tiny messenger service. How we evolved into a multi-billion-dollar global corporation reflects the history of modern transportation, international commerce, logistics and financial services. Today, UPS is customer first, people led, innovation driven. It's powered by more than 495,000 employees connecting more than 220 nations and territories across roads, rails, air, and ocean. Tomorrow, UPS will continue to lead the industry and connect the world, with a commitment to quality service and environmental sustainability.\" (UPS, n.d.) Assignment Requirements 1. The essay consists of five tasks a. Provide an introduction to your essay. b. Using % of the strategy frameworks (PESTLE, Porter's ve forces, g Porter's generic strategies), explain its main concepts and, based on it, examine the competitive forces faced by the company. c. Identify and evaluate the resources and capabilities of the company using M of the strategy frameworks (VRIN g Dynamic capabilities). d. Using an example of the company's strategic alliance, critically evaluate their decision using % of the strategy approaches (Transaction costs, horizontal integration, vertical integration, g Inter-firm cooperation). e. Conclude your essay with a summary. 2. In preparing the assignment, you will need to carry out your own research in order to find out more about the organisations, their strategies and the external environment within which they operate. 3. It is up to you to define the scope of your analysis. It can include one or more elements of the company's strategic plan or a broader overview of the strategy. However, in dening the scope of the case study, remember to balance the depth and coverage of your analysis. 4. Remember that your work needs to be grounded in relevant academic literature. Good essays will go beyond the textbook, including other relevant academic references to support the analysis. It should be clearly written in an academic style, following guidelines on essay writing. Your essay should contain a title page which should include your registration number but not your name. .079"