Assignment Tasks for operation management You are a group of management graduates working in the operations department of a budding chain of Caf named 'Niche Caf'. The management of the chain has formulated the overall strategic goals of the Caf as under: Improve brand image Increase daily net sales Increase customer numbers Create customer loyalty Add new revenue streams Improve margins on best-selling menu items Revise and add menu items Automate processes wherever possible Offer top-ranked service Maximise table turnover rate Lower the staff turnover rate Improve employee performance Increase Internet and social media presence Introduce the fun element Manage inventory efficiently Give back to the community Increase the number of Cafes in the chain Based on the above strategic goals of the organization, 1. You are required to develop the Operations Strategy for the Cafe signifying its importance and explaining how it will contribute to the overall strategy of the business. Besides other frameworks, you have to use the 5 competitive factors and also the 4 Vs of operations ( found in chapter 1 of the text book) to highlight the operational strategy. (10 marks) 2. You have to describe in detail the service blueprint of the Cafe and highlight the important areas of process design as to how it offers competitive advantage. (5 marks) 3. You are also to specify the type of the layout of the Cafe specifying why your selection is the most appropriate. You should spell out the details of the layout as well with a diagram. (3 marks) 4. You will have different types of employees working with you. Explain how you will design the jobs of the employees so as to maximise their productivity while working in the Cafe. (7 marks)

Harvred style referencing and the book used for the course is Operation Management by Nigel Slack, Alistair Brandon-Jones, Robert Johnston