Assignment

* the hofol company wobnito (ie. Marnolt, IHG, Four Soasons, eto) Part C: Guest Room * Doscribe the overall room typesfayouts/configurations available. You can include bed types (more information will be asked in the rate analysis part of the assignment) - Describe the features are offored in the guest room. - What amenities are offered in the guest bathroom? - What are the different views that are available? - is there a preferred floorisection of the hotel? If so, are there additional amenities or 6ervices offered to those guests? - Create a short description to "sell" guests on the qualityidecor of the guest roams based on your fosearch (2.3 sontences) Part D: Hotel impressions - Looking at the pictures of the hotel, how would you describe the decor and overall "vibe" of the hotel? - What is the CAA diamond rating for the hotel? Does that fit with the service lever that you identified in Part A? From. TripAdvisor, how does the hotel RANK (in the area - x out of x hotels') and how do guests RATE the hotel? - Check guest ratings of the hotet - what do guiests particalarly tke about the hotel and are there any common complaints that stand out? - Does the hotel have any particular designations or hove they wor any specifie awards? - Using the information from this soction and based on your obsorvations and reseatchWrite a 3 sentence dosche Part A: Loyalty Program - Is the hotel part of a Loyally Program? What is the name of the program? - What are the different levels of membership for the hotel's loyalty program - What benefits do the members receive at the different levels? - How do members earn points? - How can members redeem points? Give some examples. - Are there other ways to earn points other than making purchases at the hotels? Why Would loyalty programs want guest to eam points in other places? Part B: Rate Analysis For this part, you must include the that you did the rate analysis and screen shots of your results for comparison. - Taking the throe wobsites that you have chosen, do a search for a reservation for the following stays - Holiday Woekend: July 29.Aug ist, 2022 (3 nights) and Woekiday Aug 15-Aug 10th, 2022 (4 nights) - What are the resulting rates depending on your method of booking? How many differenif rates were offered? Pease include the av - What are the cancellation policies that acoompany the various rates offered? Did cancellation affect the price? Did any of the rates require a deposir? - Wore there any loyalty member specific rates? - Wore there discounts available for those dates (such as CAA) or nor? - Identify the best rate possible for the dates with the full details of booking source/deposit/cancellations policies - What trends do you see about rate offerings for the different booking sources? Whar do you notice about rate varianco for woekday vs weeinight stays? How do raties vary for is? Promotionsispecials avallable found on the hotel website under book/specials or promotions) - Which of these promotions were available for these dates? - Were there any different promotions or specials offered through the OTA? Part D: Room types - What room fypes appeared as options in the booking process? Which room types have the same rate level? - Which room types have a higher rate? What is the cost difference? - Were there any room fypes that were not available for these particular dates? (this might vary by booking source). Part E: Competitor Hoteis - What are the 3 closest hotels to yours - indieato their name, distance (in km) from yoar hotel and describe how they would compare - Do you consider these hotels to be the main competition for your property? Describe the reasons for your answer (hotel rate, services etc). If not, what other 2 hotels aro likely to be the best competition for your proporty in the area. - Based on your online searches, other hotots were probably suggested ta you - did they match the closest hotels or wete there others? Based on your rate analysis and research - what do you think is the best booking source for a guest stay. As a reservations agent, you always want guests to call direct, what are the benefits for a guest to book diroctly with the hotel? Select one of the two date options and choose one of the rates/packages that you found. Create a detailed stay experience for a couple (following the stages guest cycle) including descriptions of the services that guests would use at various points in their stay and include estimated additional costs based on those services (F\&B, Spa etc.) and also area recommendations for excursions. Be sure to inctude the total cost of the stay. Delta Vancouver Downtown: Hotel Research Assignment iti Not Submitted 152 * the hofol company wobnito (ie. Marnolt, IHG, Four Soasons, eto) Part C: Guest Room * Doscribe the overall room typesfayouts/configurations available. You can include bed types (more information will be asked in the rate analysis part of the assignment) - Describe the features are offored in the guest room. - What amenities are offered in the guest bathroom? - What are the different views that are available? - is there a preferred floorisection of the hotel? If so, are there additional amenities or 6ervices offered to those guests? - Create a short description to "sell" guests on the qualityidecor of the guest roams based on your fosearch (2.3 sontences) Part D: Hotel impressions - Looking at the pictures of the hotel, how would you describe the decor and overall "vibe" of the hotel? - What is the CAA diamond rating for the hotel? Does that fit with the service lever that you identified in Part A? From. TripAdvisor, how does the hotel RANK (in the area - x out of x hotels') and how do guests RATE the hotel? - Check guest ratings of the hotet - what do guiests particalarly tke about the hotel and are there any common complaints that stand out? - Does the hotel have any particular designations or hove they wor any specifie awards? - Using the information from this soction and based on your obsorvations and reseatchWrite a 3 sentence dosche Part A: Loyalty Program - Is the hotel part of a Loyally Program? What is the name of the program? - What are the different levels of membership for the hotel's loyalty program - What benefits do the members receive at the different levels? - How do members earn points? - How can members redeem points? Give some examples. - Are there other ways to earn points other than making purchases at the hotels? Why Would loyalty programs want guest to eam points in other places? Part B: Rate Analysis For this part, you must include the that you did the rate analysis and screen shots of your results for comparison. - Taking the throe wobsites that you have chosen, do a search for a reservation for the following stays - Holiday Woekend: July 29.Aug ist, 2022 (3 nights) and Woekiday Aug 15-Aug 10th, 2022 (4 nights) - What are the resulting rates depending on your method of booking? How many differenif rates were offered? Pease include the av - What are the cancellation policies that acoompany the various rates offered? Did cancellation affect the price? Did any of the rates require a deposir? - Wore there any loyalty member specific rates? - Wore there discounts available for those dates (such as CAA) or nor? - Identify the best rate possible for the dates with the full details of booking source/deposit/cancellations policies - What trends do you see about rate offerings for the different booking sources? Whar do you notice about rate varianco for woekday vs weeinight stays? How do raties vary for is? Promotionsispecials avallable found on the hotel website under book/specials or promotions) - Which of these promotions were available for these dates? - Were there any different promotions or specials offered through the OTA? Part D: Room types - What room fypes appeared as options in the booking process? Which room types have the same rate level? - Which room types have a higher rate? What is the cost difference? - Were there any room fypes that were not available for these particular dates? (this might vary by booking source). Part E: Competitor Hoteis - What are the 3 closest hotels to yours - indieato their name, distance (in km) from yoar hotel and describe how they would compare - Do you consider these hotels to be the main competition for your property? Describe the reasons for your answer (hotel rate, services etc). If not, what other 2 hotels aro likely to be the best competition for your proporty in the area. - Based on your online searches, other hotots were probably suggested ta you - did they match the closest hotels or wete there others? Based on your rate analysis and research - what do you think is the best booking source for a guest stay. As a reservations agent, you always want guests to call direct, what are the benefits for a guest to book diroctly with the hotel? Select one of the two date options and choose one of the rates/packages that you found. Create a detailed stay experience for a couple (following the stages guest cycle) including descriptions of the services that guests would use at various points in their stay and include estimated additional costs based on those services (F\&B, Spa etc.) and also area recommendations for excursions. Be sure to inctude the total cost of the stay. Delta Vancouver Downtown: Hotel Research Assignment iti Not Submitted 152