Assignment/Project

Brief Date

Students to come up with interesting ideas for an existing

company's PR campaign

October 6, 2020

Task Brief/ Instructions

Pick ANY local business or nonprofit organization and find a print ad or electronic commercial that

represent the organization. (it will be more helpful if you choose a boring unattractive ad). Develop a Big Idea for a campaign for that organization. Then formulate a direct-response effort and a local promotion that supports the campaign. Explain your idea. Sketch the details how your direct-response and promotion ideas would look.